about lcmdesign
Hi, my name is Lorna Macdonald and I am the sole employee of LcM Design. I have a background in industrial design, graduating with a Bachelor of Design Studies (majoring in 3D Design) from the Queensland College of Art in 1998. Not quite content with my career path at the time, I ended up completing a Bachelor of Information Environments with first class honours in 2004. Information Environments being a fancy way to describe user-centred design in an information technology setting, concentrating on designing technological solutions (software, interfaces, devices, websites, applications, IT) for the end-user in consultation with the end-user. Through this course I was able to combine 2 great loves, design and gadgetry - finally allowing my inner geek to come out of the closet. I'm currently lecturing in Multimedia at the University of Queensland and slowly building up LcM Design whilst on leave from my PhD in Location-Dependant Experiences (taking technology to the outdoors, and making it work).
In all my design work, my aim is to work closely with clients and end-users to create solutions that showcase their business in the best light and ensure a high degree of accessiblity and usability for their customers. I believe that there is no point designing beautiful things if noone can use them. My aim is to find the balance between beauty and function in all my design work.
If you are interested in my work, or in finding out more about what I do, please don't hesitate to contact me.
Cheers,
Lorna
projects
Multimedia & Interaction Design Exhibit
Promotional print media & website 2008 [ view the site ]
I was again responsible for organising the graduate exhibition. And beyond organising the catering, spaces, speakers etc, my responsibilities also include designing & developing the associated print media and website to promote the event.
The website is still visible at the UQ ITEE web portal study.itee.uq.edu.au/multimedia. Print media developed for the promotion of the event includes:
The dangling mouse theme was continued through from the previous year. As we have recently relocated to St Lucia campus to be further folded into the School of Information Technology & Electrical Engineering, I wanted to reinforce the 'design' focus of our program in the printed & promotional material.
projects
Annabel Tully Portfolio Website
Website design & development 2008 [ view the site ]
This project involved working with artist Annabel Tully to update and redesign her existing portfolio website. Annabel's painted works portray the vivid colour and shapes of her outback surrounds. Her portfolio website needed to support & complement her works.
projects
Megan Slade Photography
Logo design, website design & development 2007 [ view the site ]
This website was designed to showcase the photographic works of Megan Slade and provide her with an online portfolio that she could direct potential clients to. Working closely with Megan to develop the design of the site, it was important to ensure a simple visual style that would ensure the focus remained on her photographic works.
To ensure that not only were her photographs displayed in the best possible light, but also that the site was accessible to a wide range of potential customers, I had to strike a balance between the quality of the imagery & the file sizes of those images to reach an optimum loading time. It was important to Megan that the images remained at a quality that would represent the quality of the actual printed photographs.
projects
Multimedia & Interaction Design Exhibit
I was responsible for organising last year's (2007) graduating students' exhibition. And beyond organising the catering, spaces, speakers etc, my responsibilities also include designing & developing the associated print media and website to promote the event.
The website is no longer visible at the UQ Information Environments web portal - but you can see it archived here lcmdesign.com.au/exhibit07. Print media developed for the promotion of the event includes:
So as not to promote any particular style, or student work, the design of the promotional material has been kept simple, yet modern, to open up the realm of possibilities.
projects
Caboolture Mums & Little Ones Community Website
Website design & development 2007 [ view the site ]
This website was created to provide an online presence for the Caboolture Mums & Little Ones (CMLO) community project. The project is aimed at providing information about health during pregnancy and directly following birth. My role was to create a website shell that allowed the project team to contribute to and maintain the content of website. By creating the website using the Drupal content management system, the project team are able to author and publish content to the website without the need for prior web-development skills, ensuring a sustainable and ongoing web presence for the CMLO project.
The website's appearance was designed according the project's existing marketing strategy, incorporating and translating their colour scheme and visual identity into a web-based format.